InnovaCare Health Hires Corporate Sales & Marketing Officer - InnovaCare Health
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InnovaCare Health Hires Corporate Sales & Marketing Officer

Fort Lee, N.J. – May 2, 2017 – Officials with InnovaCare Health, Inc., a leading Medicaid and Medicare Advantage organization providing healthcare-related services in Puerto Rico, are pleased to announce the company has hired Peter B. Rodes as corporate sales & marketing officer.

With more than 25 years of experience in sales, marketing and managed care, Rodes has served in a number of management roles, including most recently as senior vice president of strategy and consulting at Wunderman Health in Chicago. Prior to Wunderman, he worked as senior vice president of strategy and consulting for KBM Group. Other positions include vice president of marketing for BlueCross BlueShield of Illinois’ consumer markets division and vice president of strategy and consulting at Marketing Direct, Inc.

“Peter is an experienced professional who has very successfully led profitable growth initiatives, enhanced customer experience programs and built strong market entry strategies,” said president and chief executive officer Richard Shinto, M.D. “We are confident that his background and expertise will be a great asset to our company, leading to the achievement of our most aggressive corporate objectives.”

In his previous roles, Rodes has been instrumental in implementing initiatives associated to revenue growth and product and new business opportunities development. Rodes joins MMM Holdings to oversee the redesigned sales and marketing structure that includes the sales, marketing, and corporate communications areas.

Rodes earned his undergraduate degree in biology at Wake Forest University and holds an MBA and MHSA from the University of Michigan.

About InnovaCare Health

InnovaCare Health, Inc., the fifth-largest provider of MA plans in the United States, provides managed healthcare services and operates the leading health plans in Puerto Rico – MMM Healthcare, Inc. (MMM) and PMC Medicare Choice, Inc. (PMC), whose membership base includes more than 200,000 individuals, served by a network of over 7,500 providers. InnovaCare also manages two Medicaid plans within the Government Health Plan (GHP) of Puerto Rico, with broad benefit coverage through a coordinated care model. InnovaCare is committed to providing members with quality healthcare by creating sustainable models of managed care that are coordinated, cost-effective, innovative and fully integrated with advanced technologies. For more information, please visit